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REGIONAL SALES & MARKETING MANAGEMENT

REGIONAL SALES & MARKETING MANAGEMENT


  • Small manufacturers often do not have the resources to appoint a dedicated manager in a new territory; creativity and flexibility is essential.
  • Valued distributors need to be effectively managed and supported; and, expectations and responsibilities aligned for productivity.
  • The manufacturer needs to know first-hand what is happening in the territory and what to expect as a result of the culture.

In order to produce results and ensure stability, the manufacturer needs to maintain a constant presence in the region if the business is expected to grow.  In addition, it is essential to for the manufacturer to gain a significant share of the distributor’s attention to push and sell product.

At C3 Leadership, we will:

  • Motivate and develop the distributor to jump start the promotion of the new product.
  • Coach the distributor’s sales organization on how to best sell the product.
  • Help the distributor to identify the right market-niche, and where to focus its resources effectively.