SALES & STRATEGIC PLANNING
- Language and cultural barriers are real threats in foreign business practices.
- Business priorities frequently differ depending on the culture.
- Failure to understand the Business Objectives of the manufacturer leads to distrust and poor performance.
Agreeing to clear marketing objectives and timely action items helps to level-set expectations, facilitates delegation opportunities, and keeps all team members motivated. Planning with relevant data, manufacturer brand, and product expertise delivers on sales quotas.
At C3 Leadership, we will:
- Help “translate” manufacturer business goals for cultural relevance.
- Assess and analyze the market environment and potential.
- Facilitate in defining objectives and action needed to achieve business goals following a situation analysis methodology.