A complete full-day and two-day workshop, ready to deliver under your own name.
When your name is on the workshop, the thinking underneath it has to hold up.
You bring the room. The kit brings the structure.
Every module is built on chapters 4 and 5 of Optimizing Self, so the thinking was written, tested and refined before it reached a slide.
Notes on what to cover, what to watch for and whether a module is landing.
Knowing your worth means being able to say, in one clear sentence, why someone should choose you. Every module moves participants toward that sentence.
Drafted from a single sentence. How they want to be seen, in words they chose, checked against how they are seen today.
Grounded in purpose and differentiators. A clear answer to why someone should choose them.
Commitments with a date and a name on each, carrying the work into the next three months. The two-day program adds a guardrail against the costs of visibility.
The teaching can compress. The writing cannot.
Both formats protect the drafting time where participants write their own brand statement and value proposition. That is the part that stays with them.
The full day compresses both chapters into one session. The two-day program gives more drafting time and adds depth where it matters.
Both chapters in one session, with the drafting time protected.
More drafting time, plus three modules the full day leaves out.
The decks, workbooks, worksheets and feedback form are Word and PowerPoint files that all read from one theme, so you deliver them under your own name.
Your colors, fonts and logo across all ten themed files in about fifty minutes.
You already have a brand. It is what people say about you when you are not in the room.
A brand is built in small everyday behaviors long before it is built online. By the end, participants can work with theirs on purpose.
Say why personal brand and a clear value proposition matter now, including in the age of AI.
Distinguish brand from reputation, and name the gap between how they are seen and how they want to be seen.
Recognize that a brand is built in small everyday behaviors long before it is built online.
Audit and improve their presence, digital or in person, and keep the two congruent.
Draft a personal brand statement, starting from a single sentence.
Articulate a value proposition grounded in purpose and differentiators.
Validate and advocate for their worth, and leave with a 90-day plan.
Executive coach, facilitator, author, and founder of C3 Leadership, LLC.
The workshop is built on chapters 4 and 5 of his book, so the thinking behind every module has been written, tested and refined before it reached a slide.
Run either version as often as you like, with no cap on sessions or participants, and print what the room needs.
Set your fee and keep all of it. C3 takes no share.
Nothing has to credit C3.
Full day, two day, half day or two mornings, in person, virtual or hybrid.
One purchase, no renewal and no expiry.
You may not resell, redistribute or pass on the kit files themselves.
$497
ONE-TIME PAYMENT
Fill in your details below to get your kit.
Anything else, write to [email protected]
Yes. The two decks, two workbooks, five worksheets and feedback form all read from one theme, so you set your colors, fonts and logo once and they carry across every file. The rebranding guide walks you through it in about fifty minutes. Theme editing needs the desktop versions of PowerPoint and Word.
No. The facilitator guide and speaker notes carry you through every module.
Either. Both come in the same purchase. The full day compresses both chapters into one session; the two-day program gives more drafting time and adds the modules on visibility risks and AI.
Yes. The setup checklist and tech check email cover virtual delivery.
No. Deliver the workshop as your own, but do not resell, redistribute or pass on the files. Handing a printed workbook to someone in your session is delivery, not redistribution.
This license covers the named person who buys it. An organization license covers your employees and any facilitator you contract to run a session for you. Email [email protected] to set one up.
Instant access to a member portal after purchase, where every file is ready to download.
Two formats and 17 files. Your participants leave with words they wrote themselves.
Leadership development and executive coaching. Based in Atlanta, working globally in virtual, in-person and hybrid formats.