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Facilitator kit

Personal Brand & Knowing Your Worth

A complete full-day and two-day workshop, ready to deliver under your own name.

Get the kit for $797 See what's inside

Slide deck

Run the room.

Speaker notes on every slide

Workbook My brand statement

Facilitator guideYOUR LOGO

Personal Brand & Knowing Your Worth

Full day and two dayPDF

17files

White label

Facilitator guideSlide deck with speaker notesParticipant workbookFive worksheetsRebranding guideSetup checklistInvitation emailTech check emailFeedback form and scoring sheetLicense and terms of useFacilitator guideSlide deck with speaker notesParticipant workbookFive worksheetsRebranding guideSetup checklistInvitation emailTech check emailFeedback form and scoring sheetLicense and terms of use

2Formats in one purchase: full day and two day

12Modules in the two-day program

17Files in the member portal

$0Royalties. You set the fee and keep it

Why facilitators choose it

Stand at the front of the room with a proven program behind you.

When your name is on the workshop, the thinking underneath it has to hold up.

You bring the room. The kit brings the structure.

01 · The method

A method from a published book

Every module is built on chapters 4 and 5 of Optimizing Self, so the thinking was written, tested and refined before it reached a slide.

02 · Leader notes

Every module.

Notes on what to cover, what to watch for and whether a module is landing.

03 · Run sheet

Timings that protect the writing

8:30Welcome and you already have a brand

9:00Why brand and worth, now

11:50Aspirational brand and your statement

04 · Workbook

Two pieces participants write themselves

Personal brand statement Value proposition

05 · License

A license to run it as your own

Full white label

What participants leave with

Two things they wrote themselves. And a plan to use them.

Knowing your worth means being able to say, in one clear sentence, why someone should choose you. Every module moves participants toward that sentence.

Personal brand statement

Drafted from a single sentence. How they want to be seen, in words they chose, checked against how they are seen today.

Value proposition

Grounded in purpose and differentiators. A clear answer to why someone should choose them.

A 90-day plan

Commitments with a date and a name on each, carrying the work into the next three months. The two-day program adds a guardrail against the costs of visibility.

The teaching can compress. The writing cannot.

Both formats protect the drafting time where participants write their own brand statement and value proposition. That is the part that stays with them.

Two formats, one purchase

Run one day. Or take two.

The full day compresses both chapters into one session. The two-day program gives more drafting time and adds depth where it matters.

Full day8:30 to 4:30

Both chapters in one session, with the drafting time protected.

9Modules

1Day

The dayEnds with a 90-day plan

01Why brand and worth, now

02Brand and reputation

03What others think and feel

04Your digital presence

05Aspirational brand and your statement

06Knowing your worth

07Build your value proposition

08Validate, present and advocate

09Commitments and 90-day plan

Two-day programTwo full days

More drafting time, plus three modules the full day leaves out.

Built in the small momentsWhere brand is actually made: the everyday interactions people remember.

What goes wrong, and what it costsThe visibility mistakes that stall careers, and the price of each.

AI and the human differentiatorSeparating what only you bring from work AI can already do.

Day oneEnds with a brand statement

01Why brand and worth, now

02Brand and reputation

03Built in the small momentsAdded

04What others think and feel

05What goes wrong, and what it costsAdded

06Your digital presence and congruence

07Aspirational brand and your statement

Day twoEnds with a validated value proposition

08Knowing your worth

09Build it: purpose, differentiators, why you

10AI and the human differentiatorAdded

11Validate, present and advocate

12Commitments and 90-day plan

What's inside

17 files. Five folders. Ready to carry your brand.

The decks, workbooks, worksheets and feedback form are Word and PowerPoint files that all read from one theme, so you deliver them under your own name.

Folder 03 · 11 files

Core workshop assets

Facilitator guideFull dayTwo dayPDFTiming, talking points, activities and leader notes for every module.

Slide deckFull dayTwo dayPPTXPowerPoint, with speaker notes on every slide.

Participant workbookFull dayTwo dayDOCXEvery activity, typed on any device or printed.

Five worksheetsDOCX

What my validators actually saidDigital presence logThe one-to-one scriptEvidence logThe ninety-day rewrite

Folder 01 · 1 file

Welcome and getting started

License and terms of usePDF

Folder 02 · 1 file

Customization

Rebranding guidePDF

Your colors, fonts and logo across all ten themed files in about fifty minutes.

Folder 04 · 3 files

Pre-session logistics

Room and platform setup checklistPDF

Invitation emailPDF

Tech check emailPDF

Folder 05 · 1 file

Delivery and feedback

Feedback form and scoring sheetDOCX

Instant download from a private member portal.Every file is ready the moment you buy.

Get the kit

Learning outcomes

You already have a brand. It is what people say about you when you are not in the room.

A brand is built in small everyday behaviors long before it is built online. By the end, participants can work with theirs on purpose.

7 outcomesBy the end, participants can:

Say why personal brand and a clear value proposition matter now, including in the age of AI.

Distinguish brand from reputation, and name the gap between how they are seen and how they want to be seen.

Recognize that a brand is built in small everyday behaviors long before it is built online.

Audit and improve their presence, digital or in person, and keep the two congruent.

Draft a personal brand statement, starting from a single sentence.

Articulate a value proposition grounded in purpose and differentiators.

Validate and advocate for their worth, and leave with a 90-day plan.

About the author

Dr. Bill Dickinson

Executive coach, facilitator, author, and founder of C3 Leadership, LLC.

The workshop is built on chapters 4 and 5 of his book, so the thinking behind every module has been written, tested and refined before it reached a slide.

Optimizing Self: Lead Yourself, Know Your WorthSecond edition, September 2026 · Chapters 4 and 5

License, in plain language

Yours to run, under your name.

Unlimited sessions

Run either version as often as you like, with no cap on sessions or participants, and print what the room needs.

Keep every fee

Set your fee and keep all of it. C3 takes no share.

Full white label

Nothing has to credit C3.

Adapt the format

Full day, two day, half day or two mornings, in person, virtual or hybrid.

Perpetual

One purchase, no renewal and no expiry.

The one restriction

You may not resell, redistribute or pass on the kit files themselves.

FAQ

Questions before you buy.

Anything else, write to Bill.Dickinson@c3leadership.org

Can I rebrand it?

Yes. The two decks, two workbooks, five worksheets and feedback form all read from one theme, so you set your colors, fonts and logo once and they carry across every file. The rebranding guide walks you through it in about fifty minutes. Theme editing needs the desktop versions of PowerPoint and Word.

Do I need to be a certified facilitator?

No. The facilitator guide and speaker notes carry you through every module.

Which format should I run?

Either. Both come in the same purchase. The full day compresses both chapters into one session; the two-day program gives more drafting time and adds the modules on visibility risks and AI.

Can I run it virtually?

Yes. The setup checklist and tech check email cover virtual delivery.

Can I resell the kit?

No. Deliver the workshop as your own, but do not resell, redistribute or pass on the files. Handing a printed workbook to someone in your session is delivery, not redistribution.

Can my colleagues deliver it too?

This license covers the named person who buys it. An organization license covers your employees and any facilitator you contract to run a session for you. Email Bill.Dickinson@c3leadership.org to set one up.

How do I receive it?

Instant access to a member portal after purchase, where every file is ready to download.

Personal Brand & Knowing Your Worth

Open it. Make it yours. Run the room.

Two formats and 17 files. Your participants leave with words they wrote themselves.

$797

One-time payment Instant access Perpetual license

Get the kit

Leadership development and executive coaching. Based in Atlanta, working globally in virtual, in-person and hybrid formats.

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