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Self-awareness

What your 360 review will tell you that nobody says to your face

About 95 percent of people believe they are self-aware. Ten to fifteen percent actually are. I was in the wrong group while teaching leadership for a living.

Bill Dickinson Bill Dickinson, D.Min., RCC 9 min read
What your 360 review will tell you that nobody says to your face

After six years leading a leadership development organization, I went through a formal 360 review expecting good news. I heard plenty of it about my work with external clients. What I did not expect was what my own team said.

That I was impatient and insensitive when mistakes were made. That my tone was condescending and intimidating. That I should put relationships before results. I read the whole packet in one sitting behind a closed door, and I was ashamed of it.

I knew I had high standards. I knew I could be demanding. What I did not know was the effect I was having on colleagues I genuinely valued.

Why you cannot see this on your own

Tasha Eurich's research delivers a sobering finding. About 95 percent of people believe they are self-aware, and only 10 to 15 percent actually are. Korn Ferry, drawing on the 110 million assessments the firm has conducted, reports that 80 percent of leaders fail to see their own skills and deficiencies clearly.

Quite frankly, that last figure is the one I would sit with. It says the odds are against you seeing this on your own. I had been part of the 85 to 90 percent who lack self-awareness, while teaching leadership to other leaders.

I would not call that a character flaw. It is a measurement problem, and it is why honest feedback and a formal 360 are the fastest way through it.

Insight is the beginning of change. It is not the same as change.Optimizing Self, second edition

The two moves that closed the gap

Reading the packet did not transform me. Two things after it did.

I shared the feedback with three direct reports and asked them for more, giving them explicit permission to call me out in the moment.I engaged an external executive coach to separate the behaviours to leverage from the ones to change.

Nothing about that was comfortable. All of it was necessary, and none of it would have happened without data I did not want.

Change is a process, not a decision

Researchers who study how people actually change, going back to Prochaska and DiClemente, found it is a process we move through in stages, often circling back more than once before it holds. So if you do this honest work and still find yourself slipping into old patterns, hear this clearly. That is not failure. That is what change looks like.

What it is worth

Eurich's work finds that leaders in the top quartile for self-awareness are about 10 percent more effective in their roles than their peers. Daniel Goleman attributes roughly 90 percent of the performance differences among top leaders to emotional intelligence factors, with self-awareness underneath all of them.

At this altitude the gap gets expensive, because so much of the assessment of you happens when you are not in the room. If the self you project and the self others experience have drifted apart, people feel it immediately. That is not a branding problem. It is a self-awareness problem.

If you are considering one

Expect the useful part to come from the group closest to you, not from your clients or your peers.Read it once, in full, in one sitting. Then leave it for a day before you decide what it means.Take it to two or three people who were in the room, and ask for examples rather than reassurance.Pick one behaviour. Not five. Tell the people affected that you are working on it, and let them hold you to it.
Four things to hold
01About 95 percent of people believe they are self-aware. Ten to fifteen percent are.
02Reading the feedback is not the change. What you do in the following month is.
03Give two or three people explicit permission to call you out in the moment.
04Slipping back into old patterns is not failure. It is what change actually looks like.
Bill Dickinson Bill Dickinson, D.Min., RCC Founder and Managing Partner, C3 Leadership

Thirty-five years spent alongside leaders in hard moments, first as a pastor and now as an executive coach. Author of Optimizing Self, second edition, September 2026.

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